Mentorship Is a Strategy, Not a Favour: What It Takes to Grow PR Talent
Mentorship in PR has been on my mind ever since my last piece on why soft skills are becoming PR’s most in-demand qualification. I ended it on a line I have not been able to stop thinking about: mentorship, not just training, is what closes the gap. It is an easy line to write. It […]
Media Training in 2026: The Essential Guide to Confident Spokespeople
Media training used to mean preparing a spokesperson for one kind of interview. Today, the same executive might sit down with a business journalist on Monday, take a live radio call on Wednesday, record a podcast on Thursday and appear in a short vertical video on a publication’s social channels by Friday. Each of those […]
Dialogue Named Small Consultancy Champion in Inaugural Africa Consultancy Performance Index
Dialogue has been named Small Consultancy Champion in the inaugural Africa Consultancy Performance Index, placing second overall among PR firms across the continent. In our latest blog, we unpack what the Index measures, how the result was achieved, and why staying small was never a limitation.
Employee Advocacy and the New Rules of Corporate Trust
For years, reputation strategy has focused outward: media coverage, search visibility, brand campaigns. The 2026 Edelman Trust Barometer suggests that the most credible voice a brand has may already be inside the building. Employee advocacy is emerging as one of the most under-used assets in modern reputation strategy, and the data now makes the case […]
How to Build a Crisis Communications Plan That Actually Works in 2026
A crisis no longer builds slowly. It can start with a single video clip, a leaked internal message, an AI-generated rumour, or one dissatisfied customer’s post, and it can reach thousands of people before a leadership team has finished reading the first alert. In this environment, a crisis communications plan is not a nice-to-have document […]
Why Soft Skills Are Becoming PR’s Most In-Demand Qualification
Soft skills in PR are no longer a nice-to-have. A few months ago, I wrote about mindset becoming the new qualification in our industry. Since then, the tools have moved even faster than the argument. AI can now draft a press release, summarise a week of coverage and flag a shift in sentiment before most […]
Mindset is the New Qualification
For the past two years, we’ve been inundated with headlines about AI taking our jobs. Now that the hysteria has settled into something closer to cautious pragmatism, a more important question has emerged: does PR still have a seat at the table – and more critically, who is sitting in that seat? Having worked in […]
Trust in communications: why leaders need to manage belief, not just visibility
Trust in communications has become one of the most important measures of organisational success. While visibility has long been used to evaluate communications performance, today’s stakeholders are increasingly judging organisations based on credibility, consistency and trustworthiness. Organisations track media coverage, social media reach, share of voice, website traffic and audience engagement. These indicators are useful. […]
PR Before AI and PR After AI: The Biggest Shift in Communications in 20 Years
Public relations has always evolved alongside the way people discover and consume information. Newspapers shaped early media relations. Online publishing expanded the influence of digital media. Search engines created a new layer of visibility through SEO. Artificial intelligence now represents the next major shift in how information is discovered and interpreted. AI systems increasingly summarise, […]
The anatomy of a PR campaign that actually moves the needle
Public relations campaigns generate activity every day. Press releases are issued, media interviews take place and social media content circulates across platforms. What distinguishes a successful PR campaign is its ability to influence perception, strengthen reputation and support business objectives. Strong campaigns combine strategic clarity, compelling storytelling and intelligent distribution. When these elements align, communications […]