It’s personal. We are committed to our people and our clients on both a functional and emotional level. Tracy is a board member of the Entrepreneurs Organisation, the Communications chair and board member of CAPRISA (Centre for Aids Research in South Africa), as well as a member of the Businesswoman Association of South Africa. A problem-solver at heart and a creative strategist by nature, Tracy has worked on numerous local and international blue-chip brands on Dialogue’s journey from a pure-play PR agency into a digitally relevant, 360-degree communications company.
She’s been instrumental in conceptualising award-winning campaigns that have been implemented locally, across Africa, and often internationally, for a number of brands. Tracy champions the power of PR and authentic content and storytelling as an intrinsic part of a business’s marketing strategy. Given her career spans over 20 years, she’s often been asked to be a judge for the Loeries, the PR Industry PRISM Awards, as well the New Generation Social & Digital Media Awards.