Conversat:ons
with the right people are priceless

We create better dialogue.
For brands more human than ever.
For humans more complex than ever.
When dialogue begins better stories are born.
Stories that tell us who we really are,
that invite players old and new.
Stories that make ripples in culture.
A tweet to change us all.
A post to unite us all.
A revolution. By a teen. On an app.

Dialogue begins with two equal dots on the same line.

We make sure everything after that is gold.

If you have something to say
We will help you say it perfectly.

CORPORATE

COMMUNICATION

INFLUENCER

RELATIONS

CONTENT

cREATION

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CRISIS

COMMUNICATION

GEO

SEARCH

EVENT

MANAGEMENT

…allowing us to imagine the potential be y o n d

our individual experiences.

Dialogue expands opportunities, reveals understanding and dissolves barriers…

who we WORK with

who we WORK with

“The ask was simple, we needed to breathe new life into Bok Friday for the 2023 Rugby World Cup using PR. Our goal was to show the Springboks that every South African was behind them and to unite the country through sport. Timing for this project was incredibly tight and Dialogue presented a campaign with strategic and considerable thought to how we were going to achieve our goals through their agility and ability to move fast and deliver.”

Rian Olberholzer
CEO
South African Rugby Union

“Dialogue helped us bring the Springbok brand to life through the Bok Friday campaign, rallying support from communities, schools and fans across South Africa. The incredible wave of messages and videos from supporters lifted the team on the field and perfectly captured the impact of Dialogue’s work.”

Justine Tashe
Springboks Brand Manager
South African Rugby Union

“Dialogue may be a boutique agency, but they consistently deliver big, effective results. It’s always a pleasure working with them – and they’re also just a lekker bunch of people.”

Kelly Thuynsma
PR & Marketing Manager
DHL Stadium

“Dialogue has had a significant impact on Prescient’s brand visibility and reputation through strategic media relations, strong storytelling and seamless collaboration with our team. Their commitment to excellence has also helped us develop clear communication, brand and sponsorship strategies with measurable ROI.”

Nabelah Fredericks
Head of Marketing
Prescient Financial Service

“Dialogue amplified our CSI initiatives encouraging South Africans to resist compassion fatigue and continue to support vulnerable communities. With excellent strategies and implementation, we were able to strongly communicate Coronation’s active commitmentto achieving meaningful outcomes.”

Wisahl Ganief
Head of Marketing
Coronation

“For over 7 years, I have always found the Dialogue team a pleasure to work with –
always proactive, forthcoming with ideas, and extremely dependable.”

Nontando Mthethwa
Head of Public Affairs and Communications
Allan Gray Orbis Foundation

“The ask was simple, we needed to breathe new life into Bok Friday for the 2023 Rugby World Cup using PR. Our goal was to show the Springboks that every South African was behind them and to unite the country through sport. Timing for this project was incredibly tight and Dialogue presented a campaign with strategic and considerable thought to how we were going to achieve our goals through their agility and ability to move fast and deliver.”

Rian Olberholzer
CEO
South African Rugby Union

“The ask was simple, we needed to breathe new life into Bok Friday for the 2023 Rugby World Cup using PR. Our goal was to show the Springboks that every South African was behind them and to unite the country through sport. Timing for this project was incredibly tight and Dialogue presented a campaign with strategic and considerable thought to how we were going to achieve our goals through their agility and ability to move fast and deliver.”

Rian Olberholzer
CEO
South African Rugby Union

“The ask was simple, we needed to breathe new life into Bok Friday for the 2023 Rugby World Cup using PR. Our goal was to show the Springboks that every South African was behind them and to unite the country through sport. Timing for this project was incredibly tight and Dialogue presented a campaign with strategic and considerable thought to how we were going to achieve our goals through their agility and ability to move fast and deliver.”

Rian Olberholzer
CEO
South African Rugby Union

“The ask was simple, we needed to breathe new life into Bok Friday for the 2023 Rugby World Cup using PR. Our goal was to show the Springboks that every South African was behind them and to unite the country through sport. Timing for this project was incredibly tight and Dialogue presented a campaign with strategic and considerable thought to how we were going to achieve our goals through their agility and ability to move fast and deliver.”

Rian Olberholzer
CEO
South African Rugby Union

Recognition means more when it is sustained. In 2025 and 2026, Dialogue was named runner-up in the Most Admired PR Agency category of the MarkLives Agency Leaders poll, placing us among South Africa’s most respected agencies for two consecutive years.

In 2026, that recognition extended across the continent when we were named Small Consultancy Champion in the inaugural Earned First Africa Consultancy Performance Index, ranking first in our category and second overall in Africa.

Together, these accolades recognise far more than award-winning campaigns. They reflect the strength of our business, the impact of our work, the trust of our clients, the quality of our thinking and the extraordinary team behind it all. For a proudly independent South African consultancy, they are powerful proof that agility, ambition and meaningful work can compete at the highest level.

2020 : Silver

Integrated Campaign

Jive Beverages

2026 : Gold

Cross Digital Media Marketing

Kwikot

KwikTok

2026 : Silver

Diversity & Inclusion

SA Rugby

Springbok Women #PlusOne

2024 : Finalist

Social Impact Marketing

SA Rugby

#BokFridayg

2024 : Bronze

Social Media Campaigns

SA Rugby

#BokFriday

2024 : Bronze

User-Generated Content (UGC)

SA Rugby

#BokFriday

2025 : Highly Commended

Strategic Communications

SHEIN

RSA Launch

2024 : Winner

Best Social Media Campaign

#BokFriday

2024 : Winner

Fan Engagement Award

SA Rugby

#BokFriday

2023 : Gold

Fan Engagement Award

SA Rugby

#BokFriday

2024 : Finalist

Africa regional

SHEIN

RSA Launch

what we've WON

2024 : Gold

Video Communication

#BokFriday

2024 : Silver

Best Public Relations Intern

Tasneem Felix

2024 : Bronze

Digital Campaign

#BokFriday

2022 : Silver

Medium Agency of the Year

Dialogue

2024 : Silver

Marklives Agency of the year

Dialogue

2024 : Bronze

Institute of Higher Learning

Allan Gray Orbis Foundation

2022 : Bronze

NGO

Heart & Stroke Foundation

With awards,

it’s about consistency.

2025 : Bronze

PR Campaign of the Year

SHEIN

2024 : Black Onyx

Small Agency of the Year

Dialogue

2024 : Black Onyx

Digital Brand of the Year

Springboks

2024 : Black Onyx

Online Strategy of the Year

#BokFriday

2024 : Black Onyx

Social & Digital Corporate of the Year

SA Rugby

2024 : Gold

Most Viral Campaign by an Agency

#BokFriday

2024 : Bronze

Best Online PR Campaign

#BokFriday

2024 : Silver

Excellence in Content Marketing

#BokFriday

2024 : Silver

Best Community Engagement

#BokFriday

2024 : Bronze

Best Low Budget Campaign

#BokFriday

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WHERE we are

WHO we are

Tracy Jones

Founder & Managing Director

It’s personal. We are committed to our people and our clients on both a functional and emotional level. Tracy is a board member of the Entrepreneurs Organisation, the Communications chair and board member of CAPRISA (Centre for Aids Research in South Africal, as well as a member of the Businesswoman Association of South Africa.

A problem solver at heart and a creative strategist by nature, Tracy has worked on numerous local and international blue-chip brands on Dialogue’s journey from a pure-play PR agency into a digitally relevant, 360-degree communications company. She’s been instrumental in conceptualising award-winning campaigns that have been implemented locally, across Africa, and often internationally, for a number of brands. Tracy champions the power of PR and authentic content and storytelling as an intrinsic part of a business’s marketing strategy.

Given her career spans over 20 years, she’s often been a judge for the Loeries, the PR Industry PRISM Awards, New Generation Social & Digital Media Awards.

Tracy Jones

Founder & Managing Director

It’s personal. We are committed to our people and our clients on both a functional and emotional level. Tracy is a board member of the Entrepreneurs Organisation, the Communications chair and board member of CAPRISA (Centre for Aids Research in South Africal, as well as a member of the Businesswoman Association of South Africa.

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Jeremy Crowder

Managing Partner

With a long, illustrious and award-winning career behind him as a suit and no-nonsense client-whisperer in some of SA’s top agencies, Jeremy knows all sides of the brand business better than most – both in terms of what works and what doesn’t work anymore, and how to change that. He is the fearless disrupter of the traditional agency model that South African brands have been waiting for.

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Cherná Lutta

PR Operations Director

Cherná is an award-winning PR strategist with over 14 years of experience driving high-impact campaigns for brands across multiple industries. Cherná is a PRCA Africa board member, a founding leader of its NextGen committee and a guest lecturer at CPUT, where she is also part of the PR Industry Advisory Committee. Cherná ensures that Dialogue operates at the highest level of excellence. Her ability to blend big-picture thinking with seamless execution has resulted in multiple industry awards, including being named PRISM Awards PR Practitioner of the Year (2022).

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Cara Diener

Business Unit Director

A seasoned communications professional with over 15 years experience driving strategic PR and brand campaigns for high-profile global and local clients.

She specialises in navigating complex, fast-moving environments, where her strengths in account leadership. stakeholder management and integrated communications strategy translate into measurable business results.

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