With a long, illustrious and award-winning career behind him as a suit and no-nonsense client-whisperer in some of SA’s top agencies, Jeremy knows all sides of the brand business better than most – both in terms of what works and what doesn’t work anymore, and how to change that.
He is the fearless disrupter of the traditional agency model that South African brands have been waiting for.
I’ve said recently
A PR pitch is no longer read only by a journalist. It may be summarised, ranked and cross-checked by an AI tool first. In our latest blog, we unpack how journalists are using AI to research and vet sources in 2026, why the fundamentals of a strong pitch matter more than ever, and the six shifts PR teams need to make to stay credible in a faster, more scrutinised media environment.
Search is no longer just about rankings and clicks. As Google’s AI-powered search tools reshape how information is surfaced and decisions are made, organisations need to understand what drives visibility in an increasingly AI-mediated world. Discover why authority, credibility and integrated communications strategies are becoming critical to brand discoverability.
Public relations has always evolved alongside the way people discover and consume information. Newspapers shaped early media relations. Online publishing expanded the influence of digital media. Search engines created a new layer of visibility through SEO.
Artificial intelligence now represents the next major shift in how information is discovered and interpreted.
AI systems increasingly summarise, recommend and synthesise information for users. Instead of searching through multiple sources, people receive direct answers generated from trusted content across the web.
