With a long, illustrious and award-winning career behind him as a suit and no-nonsense client-whisperer in some of SA’s top agencies, Jeremy knows all sides of the brand business better than most – both in terms of what works and what doesn’t work anymore, and how to change that.
He is the fearless disrupter of the traditional agency model that South African brands have been waiting for.
I’ve said recently
Public relations has always evolved alongside the way people discover and consume information. Newspapers shaped early media relations. Online publishing expanded the influence of digital media. Search engines created a new layer of visibility through SEO.
Artificial intelligence now represents the next major shift in how information is discovered and interpreted.
AI systems increasingly summarise, recommend and synthesise information for users. Instead of searching through multiple sources, people receive direct answers generated from trusted content across the web.
For more than two decades, organisations have invested heavily in search engine optimisation (SEO). Visibility in Google search results shaped how companies built digital marketing strategies, published content and structured their websites.
Search remains important. At the same time, a new layer of information discovery has emerged.
Artificial intelligence platforms now generate direct answers to questions by synthesising information from across the internet. Instead of browsing multiple search results, users increasingly receive a structured response generated from trusted sources.
