Dialogue

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Let's put
better
into the
world.

Let's put
better
into the
world.

Effective dialogue expands opportunities, reveals understanding and dissolves barriers.
Dialogue allows us to imagine the potential beyond our individual experiences.
Effective dialogue expands opportunities, reveals understanding and dissolves barriers.
Dialogue allows us to imagine the potential beyond our individual experiences.

CORPORATE

COMMUNICATIONS

CORPORATE COMMUNICATIONS

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INFLUENCER

RELATIONS

INFLUENCER RELATIONS

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CONTENT

CREATION

CONTENT CREATION

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CRISES

COMMUNICATION

CRISES COMMUNICATION

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PAN AFRICA

RELATIONS

PAN AFRICA RELATIONS

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EVENT

MANAGEMENT

EVENT MANAGEMENT

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Our
manifesto

Our
manifesto​

We create better dialogue.
For brands more human than ever.
For humans more complex than ever.
When dialogue begins better stories are born.
Stories that tell us who we really are,
that invite players old and new.
Stories that make ripples in culture.
A tweet to change us all.
A post to unite us all.
A revolution. By a teen. On an app.
Dialogue begins with two equal dots on the same line.
We make sure everything after that is gold.
If you have something to say
We will help you say it perfectly.
We create better dialogue.
For brands more human than ever.
For humans more complex than ever.
When dialogue begins better stories are born.
Stories that tell us who we really are,
that invite players old and new.
Stories that make ripples in culture.
A tweet to change us all.
A post to unite us all.
A revolution. By a teen. On an app.
Dialogue begins with two equal dots on the same line.
We make sure everything after that is gold.
If you have something to say
We will help you say it perfectly.

Recent clients
we’ve helped
to excel.

The ask was simple, we needed to breathe new life into Bok Friday for the 2023 Rugby World Cup using PR. Our goal was to show the Springboks that every South African was behind them and to unite the country through sport. Timing for this project is incredibly tight and Dialogue presented a campaign with strategic and considerable thought to how we are going to achieve our goals through their agility and ability to move fast and deliver. Rian Oberholzer, CEO of SA Rugby

Dialogue amplified our CSI initiatives encouraging South Africans to resist compassion fatigue and continue to support vulnerable communities. With excellent strategies and implementation, we were able to strongly communicate Coronation’s active commitment to achieving meaningful outcomes for our CSI initiatives while also inspiring other corporates to do the same.

For over 7 years, I have always found the Dialogue team a pleasure to work with – always proactive, forthcoming with ideas, and extremely dependable.

Dialogue has brought an abundance of energy and drive to RecoMed's PR efforts with a team that is professional, human, structured and extremely dependable. They have been very effective in how they go about their services and have always been forthcoming with ideas to create greater value.

Working with the Dialogue Team has been an absolute pleasure. From brand strategy and content development to media training and content placement, Dialogue have helped grow our Brand significantly over the last 12 months in the South African market. I would wholeheartedly recommend their service to any business interested in starting the journey of building brand equity with a professional partner at their side.

The ask was simple, we needed to breathe new life into Bok Friday for the 2023 Rugby World Cup using PR. Our goal was to show the Springboks that every South African was behind them and to unite the country through sport. Timing for this project is incredibly tight and Dialogue presented a campaign with strategic and considerable thought to how we are going to achieve our goals through their agility and ability to move fast and deliver. Rian Oberholzer, CEO of SA Rugby

Dialogue amplified our CSI initiatives encouraging South Africans to resist compassion fatigue and continue to support vulnerable communities. With excellent strategies and implementation, we were able to strongly communicate Coronation’s active commitment to achieving meaningful outcomes for our CSI initiatives while also inspiring other corporates to do the same.

For over 7 years, I have always found the Dialogue team a pleasure to work with – always proactive, forthcoming with ideas, and extremely dependable.

Dialogue has brought an abundance of energy and drive to RecoMed's PR efforts with a team that is professional, human, structured and extremely dependable. They have been very effective in how they go about their services and have always been forthcoming with ideas to create greater value.

Working with the Dialogue Team has been an absolute pleasure. From brand strategy and content development to media training and content placement, Dialogue have helped grow our Brand significantly over the last 12 months in the South African market. I would wholeheartedly recommend their service to any business interested in starting the journey of building brand equity with a professional partner at their side.

With awards,
it's all
about
consistency

2024
PRCA Global Digital Awards
Gold
Best Global Social Media Award
SA Rugby – #bokfriday
SABRE Awards – Africa
Gold
Social Media Campaign
SA Rugby – #bokfriday
2023
Hollard Sports Industry Awards
Gold
Fan Engagement Award
SA Rugby – #bokfriday
2022
Hollard Sports Industry Awards
Gold
Fan Engagement Award
SA Rugby – #bokfriday
Prism Award
Silver
Medium Agency of the Year
Dialogue

Prism Award
Bronze
NGO
Stroke Foundation
2021
New Gen Award
Gold
Best Influencer Marketing Campaign
One Plus

New Gen Award
Silver
Best Influencer Marketing Campaign
Marriott Bonvoy
2020
New Gen Award
Gold
Most innovative Social Media Campaign
Land Rover

Prism Award
Silver
Best use of an event to build / change reputation
Land Rover

Loerie Award
Silver
Integrated Campaign
Jive Beverages
2019
Prism Award
Bronze
Consumer PR for an existing category
Jive Beverages

Prism Award
Bronze
Sports Marketing
Spur Group
2018
New Gen Award
Gold
Most innovative Social Media Campaign Small Agency
Toy Kingdom
2017
Prism Award
Bronze
PR on a Shoestring
Toy Kingdom Agents of Fun
Toy Kingdom
2016
Prism Award
Gold
PR on a Shoestring
Shark spotter weFix

Prism Award
Gold
Best Small PR Consultancy Of The Year
Dialogue

Dialogue is a BBEEE Level 2 service provider with representation in both Johannesburg and Cape Town

THE TEAM

Tracy Jones

Founder / Managing Director

It’s personal. We are committed to our people and our clients on both a functional and emotional level. Tracy is a valued board member of the Entrepreneurs Organisation, the Communications chair and board member of CAPRISA, as well as a member of the Businesswoman Association of South Africa. A problem-solver at heart and a creative strategist by nature, Tracy has worked on numerous local and international blue-chip brands on Dialogue’s journey from a pure-play Public. Relations agency into a digitally relevant, 360-degree communications company. Tracy has been instrumental in conceptualising award-winning campaigns that have been implemented either locally, or across Africa, and often internationally, for a number of brands. Tracy champions the power of PR and authentic content and storytelling as an intrinsic part of a business’s marketing strategy. Given her career spans over 20 years, she’s often been asked to be a judge for the Loeries, the PR Industry PRISM Awards, as well the New Generation Social & Digital Media Awards.

Jeremy Crowder

Managing Partner

With a long, illustrious and award-winning career behind him as a suit and no-nonsense client-whisperer in some of SA’s top agencies, Jeremy knows all sides of the brand business better than most – both in terms of what works and what doesn’t work anymore, and how to change that. He is the fearless disrupter of the traditional agency model that South African brands have been waiting for.

Cherná Lutta

Operations & PR Director

With over a decade in Public Relations, Cherná is a distinguished member of PRCA Africa and a founding member of its NextGen committee. As a proud alumnus, she is deeply committed to nurturing future talent and imparts knowledge as a guest lecturer at the Cape Peninsula University of Technology and plays an influential role as a member of the CPUT PR Industry Advisory Committee. In 2022, her exemplary work was recognized when she was named the South African PRISM Awards PR Practitioner of the Year. As PR Operations Director at Dialogue, Cherná has spearheaded multiple award-winning campaigns, showcasing her strategic expertise, proactive approach, and unwavering commitment to client satisfaction. Having worked on a diverse portfolio of blue-chip clients in both consumer and business sector, her dedication to results-driven execution is evident, always ensuring exceptional outcomes for her team and clients.

Tracy Jones

Founder / Managing Director

It’s personal. We are committed to our people and our clients on both a functional and emotional level. Tracy is a board member of the Entrepreneurs Organisation, the Communications chair and board member of CAPRISA (Centre for Aids Research in South Africa), as well as a member of the Businesswoman Association of South Africa. A problem-solver at heart and a creative strategist by nature, Tracy has worked on numerous local and international blue-chip brands on Dialogue’s journey from a pure-play PR agency into a digitally relevant, 360-degree communications company. She’s been instrumental in conceptualising award-winning campaigns that have been implemented locally, across Africa, and often internationally, for a number of brands. Tracy champions the power of PR and authentic content and storytelling as an intrinsic part of a business’s marketing strategy. Given her career spans over 20 years, she’s often been asked to be a judge for the Loeries, the PR Industry PRISM Awards, as well the New Generation Social & Digital Media Awards.

Jeremy Crowder

Managing Partner

With a long, illustrious and award-winning career behind him as a suit and no-nonsense client-whisperer in some of SA’s top agencies, Jeremy knows all sides of the brand business better than most – both in terms of what works and what doesn’t work anymore, and how to change that. He is the fearless disrupter of the traditional agency model that South African brands have been waiting for.











Cherná Lutta

Operations & PR Director

With over a decade in PR, Cherná is a distinguished member of PRCA Africa and a founding member of its NextGen committee. As a proud alumnus, she is deeply committed to nurturing future talent and imparts knowledge as a guest lecturer at the Cape Peninsula University of Technology and plays an influential role as a member of the CPUT PR Industry Advisory Committee. In 2022, her exemplary work was recognized when she was named the South African PRISM Awards PR Practitioner of the Year. As PR Operations Director at Dialogue, Cherná has spearheaded multiple award-winning campaigns, showcasing her strategic expertise, proactive approach, and unwavering commitment to client satisfaction. Having worked on a diverse portfolio of blue-chip clients in both consumer and business sector, her dedication to results-driven execution is evident, always ensuring exceptional outcomes for her team and clients.



+27 (0) 21 461 5108
tracy@dialogue.co.za

Unit 13 Green Point Mews
99 Main Road
Green Point
Cape Town 8005
© 2023 Dialogue  | All Rights Reserved
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