Zero-Click PR: How Brands Earn Trust When Nobody Clicks Through
Zero-click search is quietly becoming the default way most people interact with information. A question is asked, an AI-generated answer appears, and the person moves on. No website is visited. No article is opened. No link is clicked. For years, PR and digital strategy assumed that a click was the goal. Coverage, content and campaigns […]
The New Trust Stack
How Media, Search, AI and Executive Visibility are reshaping corporate reputation For years, organisations have built trust through an awfully predictable formula. Secure media coverage. Build strong stakeholder relationships. Communicate consistently. Protect your reputation during moments of scrutiny. Those fundamentals remain important. What has changed is how people discover, evaluate and validate organisations. Today, trust […]
How to Measure PR Success in 2026: The 6 Metrics That Matter Most
Public relations and earned media have never been more measurable. Communications teams today have access to a wealth of data, from media monitoring and website analytics to social engagement metrics and AI-powered insights. Modern PR measurement now extends beyond media coverage to include reputation, search visibility, AI discoverability and business impact. Yet despite this abundance […]
The new search journey: what Google’s AI agents mean for brand visibility
For years, organisations have built digital strategies around the search journey. A user types a query, scans a list of results, clicks through to a website and compares information before making a decision. That journey is changing. Artificial intelligence is making search more conversational, more predictive and more action-led. Instead of simply directing users to […]